The home automation company Plejd released a strong interim report this morning that showed a 40 percent increase in revenue in the first quarter while operating profit climbed 87 percent. The operating margin improved to 34.7 percent, from 25.9 percent in the same quarter last year.The report is sending the share up by just under 13 percent to SEK 970, last price at 12:10. Shares worth SEK 121 million have changed hands so far today, which is a very high level for Plejd.At Avanza, the share is currently the second most net-sold today."Our savers tend to buy when stocks dip and sell when things are going well. This follows the general pattern," says the bank’s savings spokesperson Elin Wiker to Dagens industri. Plejd is a popular share among retail investors. The company has 23,600 owners at Avanza and 4,200 owners at Nordnet. The share has been very strong, with a gain of 231 percent over five years. Over ten years, the increase is a whopping just over 8,500 percent. The market capitalization is now just under SEK 11 billion.