Press release from Companies

Published: 2025-05-22 13:35:00

EasyFill AB: HL Display expands partnership with EasyFill – gains global rights to sell TurnLoader™ Ambient and EasyFill’s solutions for chilled products

EasyFill AB and HL Display AB have signed an extended license agreement that builds on their original collaboration from May 2022. The new agreement grants HL Display a global, non-exclusive license to manufacture and sell EasyFill’s merchandising solutions in two product categories: TurnLoader™ and RotoShelf® for chilled products, and TurnLoader™ Ambient for dry goods.

The original agreement provided HL Display with exclusive rights to market and sell TurnLoader™ and RotoShelf® for use in refrigerated cabinets and cold rooms within the European market. Under the expanded terms, HL now also holds global, non-exclusive rights to offer these solutions outside Europe, as well as the right to manufacture and sell TurnLoader™ Ambient – designed for ambient retail environments.

Over the past two years, HL Display has played a key role in EasyFill’s growth across Europe. With the new agreement, the partnership enters a new phase with a long-term, global outlook.

“The agreement with HL Display is a cornerstone of our European growth strategy. This expansion paves the way for international reach while securing high-quality production and delivery through HL’s established global infrastructure,” says Tobias Sjölander, CEO of EasyFill.

“We are seeing growing demand worldwide for solutions that improve store efficiency and the shopping experience. EasyFill’s innovations are one-of-a-kind and complement our product portfolio perfectly. With this expanded agreement, we are better positioned than ever to serve customers around the globe,” says Björn Borgman, CEO of HL Display

In connection with the agreement, HL Display will receive its first shipment of TurnLoader™ and RotoShelf® for MultiDeck, produced in China. This new production setup supports competitive pricing, strengthens the supply chain, and enhances the long-term cooperation between the companies.

For further information contact
Tobias Sjölander

Chief Executive Officer
+46 70 660 54 23
tobias.sjolander@easyfill.se

www.easyfill.se
www.easyfillcorporate.com

About the EasyFill Group

EasyFill AB is a Swedish listed company that uses Swedish patented innovations to reduce food waste in grocery stores around the world by up to 40%. EasyFill is an innovation-driven company with a main focus on developing products that simplify the handling of goods in stores and restaurants. All products the company manufactures and sells are patented in the major markets in the world. Sales take place through the company's own companies, through retailers and together with manufacturers of soft drink refrigerators and refrigerator furniture manufacturers who in turn resell their products with EasyFill's products installed in around the world.

EasyFill has been listed on Spotlight Stock Market, Stockholm since May 2007.

 

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